Casabella Academy
A bilingual training academy and branded app for a growing real estate team.
The problem
A brokerage with a team of about 175 to 200 agents needed one place to keep its people learning marketing, personal branding and digital tools, in the language each agent works in.
The decisions
01
One branded home.
Courses, live classes, resources and community live in a single academy with its own app, so learning happens on the phone, between appointments.
02
A monthly rhythm.
Four live classes and four on-demand classes every month, plus guest sessions with lending and title partners, so there is always something new and useful.
03
Two originals, not one translation.
Courses were built in Spanish first, then written again in English for the agents who asked for it.
What we delivered
- Platform setup and branded domain.
- Branded mobile app published on Google Play.
- Community space.
- Brand and Identity Guide course (8 lessons).
- Personal Branding course.
- AI assistant course for agents (13 modules).
- WhatsApp Business course.
- Resource toolkit with Canva templates.
- Monthly class calendar.
- One-on-one strategy session booking.
- In-person workshops.
The work
